i don't know that it's a look for fame and glory. i think the psychology goes much deeper than that. >> stephanie: when i was growing up with three channels and rabbit ears, a difference -- >> probably. because if your life doesn't contain the imagery, it is not something you would be familiar with or know. if you grew up, you know, in a suburban environment or some sort of environment that doesn't contain that kind of violence, you wouldn't see it in your day-to-day life and not that every urban area is violent. but i'm saying if you're not encountering it in your day-to-day life, it won't be something that's familiar to you. if you see it on tv every day in the movies every day, on the internet every day, it is less likely to be as shocking. >> there were serial killers in the '70s. some of the most famous serial killers were in the '70s. >> stephanie: but to this degree kiss, there weren't -- with mass shootings with assault weapons what is it, every week pretty much, right?